“Those agents are going off, pulling all of those LLMs, posing those questions, compiling the results, making sense of them, cutting them into analytic results now that are bubbled up into a dashboard,” said Tom Chavez, Symmetri’s CEO.
Using those insights, brands can craft hidden content formatted in Markdown, a text format that AI agents can read easily. “Machines don’t want to see all the pretty pictures and all the little marketing flourishes, right? They want raw data,” Chavez added.
Symmetri also helps brands deliver more relevant loyalty offers. Using customer activity and payment data, Symmetri’s platform identifies which promotions or rewards are most likely to engage individual customers, enabling marketers to tailor loyalty programs.
The company charges a $20-per-month enterprise fee, with additional pricing tiers based on usage. Symmetri declined to name its customers, but said clients span consumer products, retail, media, financial services, and technology. The company said its platform integrates with enterprise tools like Adobe, Amazon, Google, Microsoft, Salesforce, and Snowflake.
Symmetri is also building a tool to help publishers control what content they share with AI systems. Instead of blocking the AI bot entirely, publishers can cherry-pick which content is visible to LLMs. “If you’re blocking Perplexity or OpenAI—those are thermonuclear weapons, and the blast radius is huge,” Chavez said. “Publishers understand the planet has tilted, and they now need precise, targeted control over their content.”
