As more people turn to AI tools like ChatGPT and Gemini to gather information or glean product recommendations, Symmetri wants to help brands control how they appear. The 9-month-old startup has raised $6 million in seed funding to help brands deploy a panoply of AI agents. These agents carry out tasks like gathering brand data, improving discovery on AI interfaces, identifying potential customers, and managing loyalty programs
The seed round was led by startup stuido Super{set}.
Symmetri’s goal is a future where AI agents—software that performs tasks on behalf of humans—touch every part of the digital economy, including commerce, finance, legal, and marketing. “Today, you already see brands struggling because traffic is not coming from Google searches anymore, and the consumer experience has been already radically transformed where it starts with an LLM,” said Steven Wolfe Pereira, the company’s chief growth officer. “How do brands prepare for this agentic world? That’s where we come in with this view of data first to really power what we really believe is a learning system.”
AI agents are already reshaping how people find information and make purchases. Companies like OpenAI, Google, and Microsoft have rolled out agents that can answer questions, compare products, or even handle transactions. As consumers increasingly bypass traditional search engines, marketers are looking for ways to ensure their brands remain visible and relevant in this new “agent economy.”
Symmetri was founded by enterprise software veterans Tom Chavez (former CEO of Habu, acquired by LiveRamp), Vivek Vaidya (former CTO of Rapt, acquired by Microsoft, and later CTO of Habu), and Pereira (former CMO of Datalogix, acquired by Oracle).
The startup has 15 employees and plans to use most of the seed funding on engineering and technology as it scales.
Making brands readable for AI
Symmetri’s technology builds specialized agents to help brands navigate AI search and the new customer journey.
For example, brands using Symmetri can interact with what the company calls an “answer engine” agent. The agent simulates the questions a consumer might ask ChatGPT or Perplexity and compiles those responses to show how the brand performs compared with competitors.
