Browsing: Advertising

Today, the U.S. Joint Industry Committee (JIC) announced the completion of its mid-term audit, which included evaluating enhancements to Comscore,…

WPP has slashed its full-year guidance for 2025, citing weaker client spend and lower net new business in a shock…

A recent study by Moonbug Entertainment revealed how a two-parent household, featuring a father and a mother, interprets ad relevance.The…

Now twice as long—four days, instead of two—Amazon’s 2025 Prime Day is stepping into unknown territory.Below are four trends marketers…

No longer a dim idea on the horizon, artificial intelligence has become part of everyday life at advertising agencies across…

Amazon is making its biggest bet this year on its annual sales palooza, turning the two-day Prime Day event into…

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, EVP and CMO of BET, to…

An ad fraud scheme, dubbed IconAds, that served out-of-context mobile ads has led Google to pull 352 apps from its…

What if you could transform your marketing leadership journey through purpose and passion? In this special Cannes edition of Marketing Vanguard,…

A “rendezvous with destiny” was how the Warner Bros.–Discovery merger was described by its CEO back in 2022. In a…