Browsing: Branding

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

This month, Starbucks announced that its coffee delivery business is now a $1.0 billion business. Yes, that’s right, $1.0 billion.…

One of the things that makes marketing advice sound so specious, at times, is when the marketing advice dished up…

It is axiomatic that marketers should know their customers. In many firms, it is the role of marketing to speak…

Brands constantly speak of innovation. They celebrate transformation, responsibility, customer-centricity, and long-term value. Yet every November, many return to one…

Probably no surprise to those who chronicle our fractured behaviors, we have become unwilling to compromise. As uncompromising consumers, we…

Branding is a business strategy. It can justify higher margin because customers trust the brand based on their prior experience…

Seminal research demonstrates that companies who underinvest in branding potentially face an extinction event as diminishing share of market and…

The news from YUM! is that Pizza Hut may be sliced. The other two big brands in the YUM! portfolio…

The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different.…