Browsing: Branding

We could all use a dose of neighborhood about now. The New York Times recently lamented the loss of neighborhood…

AI has triggered both enthusiasm and anxiety in product circles. AI promises to transform workflows, slash costs, and create dazzling…

Product parity exists in (too) many categories because technology advances have enabled the ability to replicate precise competitor formulations quickly.…

0 0 Beginning in January 2025, BMW launched the all-new BMW 5 Series in China, marking its first model equipped…

Authenticity. It’s a word we continue to hear and see everywhere. And yet, so often, it rings hollow. Over the…

0 0 The 2024-2025 World Branding Awards celebrated another year of outstanding achievements in branding. Held for the first time at…

A brand is a promise of a relevant, differentiated trustworthy experience. Defining a brand means knowing the functional, emotional and…

With President Trump’s ‘Liberation Day’ tariffs, uncertainty has roared into view. Since the turn of the century, uncertainty has been…

0 0 The foundations of major football clubs, such as Manchester City’s City in the Community, Tottenham Hotspur Foundation, and…

“The future of communications is going to be working with leaders and organizations on their narrative, which is their message,…