Browsing: Branding

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Years of reorganizations, restructuring, buying and selling assets, and accumulating enormous debt have finally led to the downfall of one…

Whatever the FTC and other governing bodies think, there is—and will always be—an ongoing battle for business leadership: a drive…

What can brands learn from Listerine? The brand dominates the mouthwash category that it created decades ago, largely because it…

0 0 Pet & Animal Branding Elite to Be Crowned Brand of the Year at the 2025-2026 World Branding Awards…

In October of 1980, The Conference Board (the business and economics organization focused on corporate governance, HR, business ethics, global…

0 0 Shutterstock, Inc. has unveiled its bold new visual identity and reintroduced itself as the essential, universal ingredient brands…

A strategic take on consistency as a trust-building engine—beyond visuals, it’s about meaningful repetition to earn credibility. Consistency: True Guardian…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

0 0 Samsung Electronics has named RM of BTS as the global ambassador for Samsung Art TVs. A move that…