Browsing: Branding

Companies think of website performance as a technical KPI. It’s something developers measure after launch and marketers glance at when…

Dr Chuah Chaw Teo, Research & Development (R&D) Director of Spritzer Berhad, received an official certificate from Sutida Ketudut, Managing…

Brands seem to fall victim to some of the clearest, most detectable, beyond-doubt brand-building principles. Netflix is our latest example.…

Werther’s Original is turning up the volume on the softer side of caramel this summer with Soft Caramel Rock, a…

Infused with floral elegance and nautical refinement, Gucci’s new high jewellery collection unfolds across four families: Gucci Flora, Gucci Nodo,…

As more creators move their work online, ExhVerse officially launches a free online art gallery platform purpose-built for immersive virtual exhibitions. ExhVerse empowers…

In the early 1990s, two Russian artists, Vitaly Komar and Alexander Melamid, took the unusual step of hiring a market…

The sports nutrition industry has evolved significantly over the past decade. Today’s consumers are no longer satisfied with bold marketing…

The adage that history repeats itself is no more apparent than the current state of affairs at Nissan North America.…

Ever wondered what a crystal Toblerone might look like? Wonder no more, now you can see it for yourself. Mondelēz…