Browsing: Branding

0 0 IBM and Riyadh Air announced a significant milestone in their collaboration, unveiling Riyadh Air as the world’s first…

Branding Strategy Insider helps marketing-oriented leaders and professionals define, strengthen, and grow brand value. One way we do that is…

Amid all the issues surrounding air travel over the holidays, one thing that makes flying worth considering is safety. We…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

This month, Starbucks announced that its coffee delivery business is now a $1.0 billion business. Yes, that’s right, $1.0 billion.…

One of the things that makes marketing advice sound so specious, at times, is when the marketing advice dished up…

It is axiomatic that marketers should know their customers. In many firms, it is the role of marketing to speak…

Brands constantly speak of innovation. They celebrate transformation, responsibility, customer-centricity, and long-term value. Yet every November, many return to one…

Probably no surprise to those who chronicle our fractured behaviors, we have become unwilling to compromise. As uncompromising consumers, we…

Branding is a business strategy. It can justify higher margin because customers trust the brand based on their prior experience…