Browsing: Branding

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

In December 2024, Omnicom merged with IPG, eliminating approximately 4,000 jobs. Among those displaced were hundreds of brand strategists who…

0 0 For over a century, Lurpak® has been the gold standard in the dairy aisle, synonymous with premium quality…

There was a time in recent marketing history when the CMO’s role was to be the Chief Storyteller. Thankfully, those…

0 0 TCL has announced the launch of the TCL Note A1 NXTPAPER, an intelligent E-Note designed to transform digital…

0 0 A Recap of the 2025–2026 World Branding Awards Animalis Edition  The 2025–2026 World Branding Awards Animalis Edition celebrated…

0 0 Messi Jewelry is redefining the industry. As consumers move beyond cookie-cutter rings and predictable white diamonds, they’re seeking…

0 0 Just in time for engagement season, Azazie introduces its Elevated Little White Dress collection—a fashion-forward edit of modern…

0 0 The holiday season is a time of joy, family gatherings, and lavish meals. Yet, as anyone who has…

The Wall Street Journal reported recently that, in the desire to control their narratives, companies are “desperately seeking storytellers.” While…