Browsing: Branding

0 0 New teaser reveals elegant design, powerful specs, and a premium price tag for Google’s next-gen foldable Google has…

The goal of any business is enduring, profitable growth. All three are critical. Profitable growth that is not enduring is…

0 0 POP MART officially opened its largest flagship store at ICONSIAM, Bangkok, marking a bold new chapter in its…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

With the advent of online shopping, the idea of a physical place – you know, the bricks-and-mortar establishment – took…

0 0 CoCo Bubble Tea, a leading milk tea brand, has unveiled its most ambitious European expansion yet, aiming to…

A recent article in The Wall Street Journal reminds us that understanding value is critical for brand viability. The story…

0 0 Innovative Eyewear, Inc., has unveiled its groundbreaking Reebok athletic smartglasses. The Reebok Powered by Lucyd Octane style smartglasses…

0 0 Qualtrics, the leader and creator of the experience management category, has announced that Singapore Airlines (SIA) is using…

In my Marketing Strategy class at Kellogg, I spend a significant amount of time exploring the critical link between finance…