Browsing: Branding

Let me be blunt: the annual ritual of demanding a marketing plan from the CMO is a boardroom charade masquerading…

How will businesses use AI in the short-term and the long-term? There is a lot of speculation regarding its potential…

Bloomberg BusinessWeek’s report on business schools’ ratings has just appeared. As expected, the big, elite business schools are holding the…

At Amazon, there are no PowerPoints at key meetings. Rather, a well-written and reasoned Word document is distributed and read…

Consumer anxiety has been building over the last two years, and it changes the face of optimal marketing and communications…

One morning, I noticed something curious in my city. Within just a few hours, I saw three different versions of…

0 0 Café Amazon, one of Thailand’s most iconic coffee brands, is accelerating its global ambitions with a bold expansion…

The real risk when adding sustainability into a brand narrative isn’t saying too much or too little. It’s failing to…

0 0 The Sennheiser HD 500 BAM microphone transforms compatible audiophile headphones into a full-fledged gaming headset. This boom arm…

Despite all the talk about AI and the transformation of business, it remains that many brand businesses still wind up…