Browsing: Branding

A brand needs a vision. A brand vision is not just an idea. A brand vision is a determined goal.…

Dizplai, the strategic growth partner for audience engagement, has released The Impulse Lab, a new research report revealing what really…

Marketing teams have become exceptionally sophisticated at acquiring traffic. Media efficiency improves each year. Creative testing is constant. Audience targeting…

WeShop Holdings Limited, the world’s first community-owned social commerce platform, has officially launched its new “Shopping Starts Here” promotional campaign…

Kraft Heinz is having another “brand-wagon moment.” Its new CEO, Steve Cahillane, announced that the organization would be postponing the…

At a time when artificial intelligence (AI) has become fraudsters’ favourite tool, Visa and its agency Marcel have created “The…

Consumers are using AI as a brand hack. Which says as much about consumers as AI. None of which is…

As The National Ballet of Canada (NBOC) prepares to enter its landmark 75th anniversary in the 2026/27 season, the company…

I have a special spot in my heart for Memory Brands, because I have worked on so many of them…

Marks & Spencer (M&S) has set the bar high by becoming the UK’s first high street retailer to introduce a…