Browsing: Branding

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Exclusivity has always been the currency of luxury. Scarcity, discretion, and control are what transform an object into a symbol…

0 0 PawCo Foods has unveiled Magic Cookie, a revolutionary line of functional dog biscuits designed to deliver targeted health…

Early in my marketing career, I kept running into the same paradox: the marketing campaigns that actually moved the needle…

0 0 After a nearly four-day strike that grounded flights and stranded hundreds of thousands of passengers, Air Canada flight…

There is some reporting that Beyond Meat, the meat-alternative parent of Beyond Burgers and more, is headed for Chapter 11.…

0 0 InterContinental Singapore is leading a luxury wellness revolution with a global-first partnership in the IHG Hotels & Resorts…

0 0 Luxury fashion house Dior has officially opened its latest flagship store in New York City. It is located…

0 0 Twinings has launched Twinings Refreshers, its first-ever, deliciously refreshing herbal tea instant beverage, specially crafted to dissolve in…

A recent study by McKinsey & Company documents the continuing decline in the influence of the marketing function and the growing…