Browsing: Branding

I am occasionally asked which metric I consider best for tracking consumers. There’s no hesitation with my answer. It’s new…

AirAsiaX (AAX) Berhad celebrated a monumental milestone in the airline’s global expansion strategy with the announcement of two long-awaited international…

Chunghwa Telecom Co., Ltd. has announced its unaudited consolidated operating results for January 2026, marking a historic start to the…

Teyana Taylor and Jordan Brand have started teasing their upcoming “Concrete Rose” collab, marking her first Jumpman release since 2023.…

In a world where brand partnerships often feel forgotten just as quickly, LG Electronics and will.i.am keep proving there’s another…

Hublot announces Jung Kook as new global Ambassador. Image source: Hublot In a significant bridge between luxury horology and global…

When an iconic brand begins to fade, the decline is rarely dramatic. In iconic brands, financial performance often lags changes…

A look from Raffles’ “The Butler Did It” collection. Image source: Raffles via WWD Raffles Hotels & Resorts debuts its…

Recent brand news is full of brand value chatter. Chatter, not serious discussions. Why? Brand executives still seem disconnected from…

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