Browsing: Branding

There is much angst about the state of advertising. Various commentators in the industry and in the general media have…

Japanese luxury skincare label SK‑II has entered the Indian market through a distribution partnership with LUXASIA, introducing its signature PITERA™‑led…

Entertainment and brand architecture are now front and center as the Paramount-Warner Bros. merger unfolds. New York Magazine has a…

At this year’s YouTube NewFront, the platform underscored how its long‑standing trust with audiences is being translated into tangible value…

Michael Kors has opened its newest flagship at Beijing China World, inviting guests into a fresh, modern retail experience complete…

This summer, Apple plans to roll out paid advertisements on Apple Maps in the U.S. and Canada this summer, signalling…

For C-suite leaders facing massive disruption whether from AI, tariffs, or global realignment the question of brand positioning is no…

A Moment of Indulgence: Risala Captivates with Kefi Latte at Cosmoprof Bologna. Image source: Risala At Cosmoprof Bologna, Risala arrived…

Bain publishes a good analysis every year of so-called insurgent brands in the U.S. FMCG (fast-moving consumer goods) market. For…

Award winning actress, Haley Lu Richardson, partners with the SHEBA® brand to help cat parents win over their feline’s affection…