Browsing: Branding

The Wall Street Journal reported recently that, in the desire to control their narratives, companies are “desperately seeking storytellers.” While…

0 0 The SKIPPY® brand and Milk Bar® are teaming up to share the truth behind a fan-favourite dessert —…

Every December, leaders everywhere sit down with the same familiar ritual: drafting resolutions. Lose the waste. Grow the revenue. Fix…

0 0 Heads Up For Tails (HUFT) unveiled its Make It Magical Winter Collection, inviting families to transform everyday moments…

As 2025 draws to a close, several brands are focusing on revitalization. Why? Poor strategies, sour executions, ignoring basic, evergreen,…

For twenty years, the CPG innovation failure rate has remained between 70% and 90%. During that same period, the industry…

0 0 M•A•C Cosmetics has revealed Grammy-winning singer-songwriter Chappell Roan as its newest Global Brand Ambassador. Chappell will star in…

There may be no more important function within a brand-centric company than marketing to influence future financial (cash flow) success. Financial…

0 0 Olga Lee, the Uruguay-based production company with global reach, takes a new step in the creative use of…

If you have spent any time dealing with AI digital entities to solve your brand problem, you will not be…