Browsing: Brands

I have a special spot in my heart for Memory Brands, because I have worked on so many of them…

Decades ago, in the annals of advertising agency history, BBDO had an approach to creating winning communications. It was called…

Ads from a handful of major brands—including Expedia, Qualcomm, Best Buy, and Enterprise Mobility—have begun appearing inside ChatGPT responses, a…

Recent brand news is full of brand value chatter. Chatter, not serious discussions. Why? Brand executives still seem disconnected from…

The most important component of long-term sustainable advantage for any firm, regardless of its size, is its ability to attract,…

The sewing room may be the most visible symbol of manufacturing in fashion. The work of assembling finished products, known…

A recent furor over Tottenham Hotspur’s use of “Can’t Smile Without You” is, on the surface, an easy story. A…

The Super Bowl is an advertiser’s biggest opportunity to reach a massive audience. But at roughly $267,000 per second, brands…

As TikTok gains new U.S. owners in Oracle, Silver Lake, and Abu Dhabi-based MGX, the platform is moving quickly to…

Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon’s former global…