Browsing: Brands

NeAndre Broussard, chief executive of BMW Digital and founder of the Black Menswear movement, wants marketers to stop chasing virality…

Online grocer Thrive Market, which has amassed 1.7 million members since launching in 2014, is the latest retailer to tackle…

Bain publishes a good analysis every year of so-called insurgent brands in the U.S. FMCG (fast-moving consumer goods) market. For…

If you caught my podcast of The Peggy Smedley Show last week, then you know I talked about why trusted…

I have a special spot in my heart for Memory Brands, because I have worked on so many of them…

Decades ago, in the annals of advertising agency history, BBDO had an approach to creating winning communications. It was called…

Ads from a handful of major brands—including Expedia, Qualcomm, Best Buy, and Enterprise Mobility—have begun appearing inside ChatGPT responses, a…

Recent brand news is full of brand value chatter. Chatter, not serious discussions. Why? Brand executives still seem disconnected from…

The most important component of long-term sustainable advantage for any firm, regardless of its size, is its ability to attract,…

The sewing room may be the most visible symbol of manufacturing in fashion. The work of assembling finished products, known…