Browsing: Brands

Bose temporarily shut off its paid search ads across the U.S., after CMO Jim Mollica hypothesized that it was taking…

Two hundred years ago, a common saying about consumerism took hold: “You are what you eat.” But only 20 years…

Now is a great moment to generate a legal definition of a brand. Mondelēz, owner of iconic brands such as…

LEGO wants to redefine what it means to be a builder.In partnership with Global Girls Crew, the toy brand launched…

Big brands are trying to figure out how to use AI across multiple departments, and tech giants such as Microsoft,…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Sorry, Ugly Sonic—you’re not going to have an Ugly Stitch to add to your friend group.Back in 2019, Paramount learned…

In 2009, Simon Sinek delivered an inspiring TED talk, “How great leaders inspire action.” Viewed more than 65 million times,…

The future is a promise to the human imagination, inspiring us to look beyond what the world is and envision…

The creator economy is surging past $10 billion in US brand spend. However, as the industry matures, many marketers are…