Browsing: Brands

One of the things that makes marketing advice sound so specious, at times, is when the marketing advice dished up…

By Ghaida Shanti In the ever-changing world of digital marketing, trust has become a currency. In the Middle East, that trust…

As the Labubu craze goes global—with even a Hollywood movie in the works—its owner Pop Mart is making its biggest…

Probably no surprise to those who chronicle our fractured behaviors, we have become unwilling to compromise. As uncompromising consumers, we…

Great happiness can come in the smallest packages, as Dunkin’ reminds people in a heartwarming children’s tale for the holiday…

As its 17 million policyholders know, Geico is an auto insurance company with a gecko spokesman. As financial analysts know,…

The news from YUM! is that Pizza Hut may be sliced. The other two big brands in the YUM! portfolio…

As competition intensifies among adtech heavyweights, Yahoo is bringing humor to the fight. The company’s demand-side platform (DSP) on Monday…

Not to beat this Cracker Barrel fiasco into the ground anymore, but there is a problem when brand marketers use…

The most effective enterprise strategic plan flows from purpose, vision, and values. These guideposts provide context for long-term priorities; objectives…