Browsing: Brands

Ads from a handful of major brands—including Expedia, Qualcomm, Best Buy, and Enterprise Mobility—have begun appearing inside ChatGPT responses, a…

Recent brand news is full of brand value chatter. Chatter, not serious discussions. Why? Brand executives still seem disconnected from…

The most important component of long-term sustainable advantage for any firm, regardless of its size, is its ability to attract,…

The sewing room may be the most visible symbol of manufacturing in fashion. The work of assembling finished products, known…

A recent furor over Tottenham Hotspur’s use of “Can’t Smile Without You” is, on the surface, an easy story. A…

The Super Bowl is an advertiser’s biggest opportunity to reach a massive audience. But at roughly $267,000 per second, brands…

As TikTok gains new U.S. owners in Oracle, Silver Lake, and Abu Dhabi-based MGX, the platform is moving quickly to…

Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon’s former global…

New Year. Same tendencies for trouble. Not a surprise. The lack of understanding of brands and the disregard for brand-building…

DDB and Lowe are two of the rather more famous creative agency networks now set to disappear as Omnicom merges…