Browsing: Brands

A recent furor over Tottenham Hotspur’s use of “Can’t Smile Without You” is, on the surface, an easy story. A…

The Super Bowl is an advertiser’s biggest opportunity to reach a massive audience. But at roughly $267,000 per second, brands…

As TikTok gains new U.S. owners in Oracle, Silver Lake, and Abu Dhabi-based MGX, the platform is moving quickly to…

Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon’s former global…

New Year. Same tendencies for trouble. Not a surprise. The lack of understanding of brands and the disregard for brand-building…

DDB and Lowe are two of the rather more famous creative agency networks now set to disappear as Omnicom merges…

Jeff Bezos’ wedding to Lauren Sánchez in Venice was among 2025’s biggest news stories. The dish wasn’t just over the…

If you have spent any time dealing with AI digital entities to solve your brand problem, you will not be…

One of the things that makes marketing advice sound so specious, at times, is when the marketing advice dished up…

By Ghaida Shanti In the ever-changing world of digital marketing, trust has become a currency. In the Middle East, that trust…