Browsing: Brands

In 2011, visitors to Las Vegas were treated to a colorful bit of marketing: a panel truck converted into a…

The invocation of values is a hallmark of enterprise positioning. Yet on its own, a values statement means very little…

Ryan Haines / Android AuthorityTL;DR A new rumor claims that OPPO is beta testing its own version of Samsung Good…

When it comes to AI and jobs, Boston University law professor James Bessen defined the terms of the debate in…

Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments…

NeAndre Broussard, chief executive of BMW Digital and founder of the Black Menswear movement, wants marketers to stop chasing virality…

Online grocer Thrive Market, which has amassed 1.7 million members since launching in 2014, is the latest retailer to tackle…

Bain publishes a good analysis every year of so-called insurgent brands in the U.S. FMCG (fast-moving consumer goods) market. For…

If you caught my podcast of The Peggy Smedley Show last week, then you know I talked about why trusted…

I have a special spot in my heart for Memory Brands, because I have worked on so many of them…