Browsing: Brands

As competition intensifies among adtech heavyweights, Yahoo is bringing humor to the fight. The company’s demand-side platform (DSP) on Monday…

Not to beat this Cracker Barrel fiasco into the ground anymore, but there is a problem when brand marketers use…

The most effective enterprise strategic plan flows from purpose, vision, and values. These guideposts provide context for long-term priorities; objectives…

For decades marketers have found certain stages in a person’s life where they are more susceptible to messaging and marketing.…

For some serious insight into the challenges facing grocery packaged goods, the Barron’s recent interview with Robert Moskow is an…

After 12 years as Mastercard’s chief marketing and communications officer, Raja Rajamannar is leaving his post and moving into the…

For the past few years, brands and creators have lived under the shadow of a looming TikTok ban in the…

While the chief marketing officer (CMO) post isn’t about to disappear tomorrow, it’s impossible to ignore the mounting evidence of…

Meta is betting its future on automation, and it’s enlisting AI agents–technology that carries out a task on behalf of…

TikTok knows its platform is a popular destination for travel-related content. To help brands connect to potential travelers during both…