Penske Media is in line to acquire the brands left over from Vox Media’s breakup, including Eater, The Verge, SB Nation, Popsugar, and The Dodo, according to a person familiar with the matter.
The titles were left behind Wednesday when James Murdoch acquired New York Magazine, the Vox Media Podcast Network, and Vox for $300 million.
The deal could still fall through, according to the person. It is also an all-or-nothing operation: PMC will either take the entire group of unsold titles or none of them, the person said.
They did not share the potential price or structure of the deal, although PMC already holds a 20% stake in Vox Media owing to a $100 million investment it made in the company in 2023.
