Last month, MS NOW received props for not losing any viewers in total viewers or the demo. In July, the network unfortunately is getting the wrong kind of attention as it was the only one with month-to-month declines in either of the measured categories, while Fox News and CNN registered growth across both dayparts.
With the later rounds of the FIFA World Cup as the only major live sporting event to contend with, the cable networks managed to hold their own, as they did not lose any total viewers during primetime and total day. Meanwhile, Fox News and CNN’s dedicated coverage of America’s 250th Independence Day celebrations earlier in the month brought in viewers interested in partaking in the festivities.
Fox News
According to Nielsen big data + panel, Fox News had 2.332 million total viewers in primetime and 204,000 viewers in the Adults 25-54 demo in July. During total day, it had 1.492 million total viewers and 136,000 viewers in the demo.
Compared to its June 2026 performance, Fox News was up +3% in total viewers and +4% in the A25-54 demo during primetime. While in total day, the network grew by +3% in total viewers and +2% in the demo when compared to the previous month.
Looking at Fox News’ performance against the same month in 2025, it declined by -3% in total viewers and -21% in the demo during primetime. While in total day, it was down by -2% in total viewers and -26% in the demo—the only network with declines within this comparison.
The network finished July in first place among total viewers and the demo during primetime. During total day, it remained in first place in total viewers and was No. 2 in the demo.
MS NOW
MS NOW finished in second place among the news networks in total viewers in primetime and total day, with 1.017 million and 633,000 viewers, respectively, in July. The network in the A25-54 demo had 89,000 viewers in primetime and 57,000 viewers during total day.
Compared to June, MS NOW was flat in total viewers and down -7% in the A25-54 demo during primetime. During total day, it was also flat in total viewers and fell by -7% in the demo.
Looking at its performance in July 2025, MS NOW was up +18% in total viewers and +10% in the demo during primetime. It was also up +19% in total viewers and +10% in the demo during total day.
MS NOW was the No. 2 cable network during primetime and during total day among total viewers. It finished 16th in the demo during primetime and 10th in the demo during total day.
