Browsing: Advertising News

AI is ubiquitous at South by Southwest. It underpins hallway conversations, happy hours, onstage discussions, keynotes, and coffee meetups. The…

The demand for marketing content is higher than ever as consumer attention fragments and brands are able to reach people…

Ads from a handful of major brands—including Expedia, Qualcomm, Best Buy, and Enterprise Mobility—have begun appearing inside ChatGPT responses, a…

As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly…

Ad-verification firm Integral Ad Science is one of 16 media credibility and news rating organizations being investigated by the U.S.…

Scope3, the adtech emissions quantifier-turned agentic media startup helmed by programmatic pioneer Brian O’Kelley is axing more of its staff,…

Matthew McConaughey loves making ads.Inside his trailer near Uber Eats’ Super Bowl ad shoot, he can’t sit still as he…

The Trade Desk has appointed longtime executive Tahnil Davis as interim chief financial officer, to replace Alexander Kayyal who left…

As TikTok gains new U.S. owners in Oracle, Silver Lake, and Abu Dhabi-based MGX, the platform is moving quickly to…

John Gentry, a longtime advertising executive and the chief executive officer of supply-side platform OpenX, died Wednesday evening after a…