Expanding experiences and direct channels
Alongside scaling media and data offerings, Elliott said she sees opportunity in live experiences and direct-to-audience channels. She pointed to the success of My Code’s BCode activation in Martha’s Vineyard as an example of how the company can replicate cultural moments across the country.
“With experiences, the way BCode showed up at Martha’s Vineyard was really important—how do we replicate that nationwide?” Elliott said. “I think that happens through Substack, through newsletters, through direct channels. With Remezcla Media, it will be important with its studio, and we’re doing great work with Coca-Cola that I think we can build out from there.”
Elliott previously held senior roles at Kargo, Red Ventures, Condé Nast, and Time Inc., and brings a perspective shaped by both publisher and adtech environments. She said she plans to integrate creative, commerce, and content into the way My Code shows up for clients.
“I’ve seen the journey of publishers evolve from print to digital to social to newsletters like Substack,” she said. “I want to extend how we think about that experience at My Code. It comes down to content, creative, and showing up where your audiences are.”
