My Code Media, the marketing company behind a suite of multicultural brands including Remezcla, has appointed Kristen Elliott as its chief revenue officer, formalizing a role she began on Aug. 25.
Elliott, a longtime media and advertising executive, steps into the position as the publisher seeks to expand its reach with Fortune 500 brands while navigating a shifting landscape around diversity and representation.
Founded a decade ago, My Code helps marketers connect with audiences through its portfolio of owned and operated brands, including HCode (now Remezcla Media Group), BCode, PrideCode, and AACode, as well as more than 1,000 publisher partners.
The company, initially marketed primarily to Latino and Hispanic audiences, and rebranded from HCode to My Code in 2022. It has since positioned itself to meet the preferences of minority and Gen Z consumers, many of whom identify as multicultural.
