Browsing: Business of Marketing

K-pop is having a moment in the U.S., and brands want to share the mic.Live touring revenue from the genre…

EXCLUSIVE: Dean Aragón to Succeed P&G’s Marc Pritchard as ANA Chair Marc Pritchard is stepping down as chair of the…

Klarna is betting big on AI to scale its business and shape its brand as it debuts on the public…

My Code Media, the marketing company behind a suite of multicultural brands including Remezcla, has appointed Kristen Elliott as its…