Browsing: Branding

It’s no easy feat to build a healthy brand that stands the test of time while continuing to advance category…

0 0 Get ready for a dose of Christmas magic! M&S has launched its latest seasonal campaign, featuring its stylish…

For its latest campaign, the American Red Cross paired the reality of blood donations with the fictitious world unlocked by…

If you are a person of a certain age, you remember that a food revolution took hold in the late…

0 0 On Tuesday, October 29, Ralph Lauren introduced the second instalment of its Artist in Residence program, a capsule…

Credits: Client: Deezer CEO: Jeronimo Folgueira Folgueira CMO: Mark Ody VP Brand Marketing: Elsa Batigne Global Brand Manager: Giovanna Varache…

Every presidential election cycle of this century has felt like the most important one yet, to the point that saying…

0 0 K-pop sensation TWICE is making history as the first K-pop group to grace the stage of “Amazon Music…

Ah, summer! The perfect time for going on vacations and relaxing, preferably at the beachside. The sound of the sea…

There is no substitute for a relevant, focused brand story that capitalizes on a form of ‘secret sauce’ — conjuring…