Target Blossoms With Fresh New Floral Brand: Good Little Garden

Target Corporation has announced the debut of its first standalone floral brand, Good Little Garden, promising to add a vibrant splash of nature to consumers’ lives without breaking the bank. Whether for Mother’s Day, graduation, or just a personal pick-me-up, Target aims to redefine the floral shopping experience with an array of accessible fresh flowers and plants, starting at just $6.

Launched on Monday, Good Little Garden showcases an expansive selection of over 60 items tailored for seasonal celebrations and everyday joy. Shoppers can explore offerings like:

• Bouquets of fresh-cut roses, tulips, carnations, and mixed flowers (from $6).
• Potted plants and florals, including elegant succulents and orchids (from $15).
• Special-occasion blooms for graduations and Father’s Day, starting at $10.
• Seasonal florals to mark festivities from springtime revelry to holiday cheer.

Lisa Roath, executive vice president and chief merchandising officer for food, essentials, and beauty at Target, expressed her pride in the new initiative, stating, “Fresh flowers and plants bring beauty and joy into everyday life, and *Good Little Garden* makes celebrating life’s moments easier and more delightful than ever before.” Roath emphasised Target’s commitment to ensuring quality and freshness nationwide.

Rooted in Growth

Target’s foray into florals began in 2020 with seasonal offerings under its Spritz party-supply brand. Since then, floral sales at Target have tripled, reflecting customers’ growing love for fresh blooms. With Good Little Garden, Target is evolving into a year-round floral destination, offering innovative and practical options for everyday gifting, birthdays, anniversaries, and beyond.

Celebrating the Launch

To commemorate the launch, select stores will host in-store events on April 27, featuring exciting giveaways and a “build your own bouquet” experience. The timing aligns perfectly with Mother’s Day, making it an ideal occasion to share the joy of flowers.

How to Shop the Collection

Good Little Garden is now available at Target stores across the U.S., with convenient purchasing options via same-day services like Drive Up and Order Pickup. Target Circle 360 members can enjoy doorstep delivery for orders over $35 — perfect for last-minute surprises, making the shopping experience hassle-free.

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