Browsing: Brand

By Gabriella Vitelli   Every April, Palm Springs transforms into more than just a music festival—it becomes a content creator’s dream.…

Brands constantly speak of innovation. They celebrate transformation, responsibility, customer-centricity, and long-term value. Yet every November, many return to one…

Researchers at MIT have been working with the South Korean beauty company Amorepacific for the past few years to develop…

The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different.…

In the world of high-end commerce, trust is currency. For private jet brokers, luxury real estate firms, and premium…

In the early 2010s, entrepreneur Stewart Butterfield and his team of developers were building an online game called Glitch. Butterfield’s…

K-pop is having a moment in the U.S., and brands want to share the mic.Live touring revenue from the genre…

Bianca Fernandez never thought she’d be on reality TV—then came an Instagram DM from someone working on a new advertising…

Bloomberg BusinessWeek’s report on business schools’ ratings has just appeared. As expected, the big, elite business schools are holding the…

Consumer anxiety has been building over the last two years, and it changes the face of optimal marketing and communications…