Browsing: Brand

As we approach America’s 250th birthday, our celebrations reflect on the greatness of our country. Inherent in our celebrations is…

Allbirds, the sustainable sneaker brand once the de rigueur shoe for Seattle and Silicon Valley Techs, has sold its assets…

Entertainment and brand architecture are now front and center as the Paramount-Warner Bros. merger unfolds. New York Magazine has a…

Finding the right influencer in 2026 means moving beyond follower count and using AI-powered discovery tools that match creator audiences…

For C-suite leaders facing massive disruption whether from AI, tariffs, or global realignment the question of brand positioning is no…

Pamela Anderson, once known for not wearing much clothing, has in recent years been celebrated for not wearing much make…

Bain publishes a good analysis every year of so-called insurgent brands in the U.S. FMCG (fast-moving consumer goods) market. For…

Award winning actress, Haley Lu Richardson, partners with the SHEBA® brand to help cat parents win over their feline’s affection…

Peloton, Kohl’s, Target, General Mills, Macy’s have something in common. These brands are engaged in brand turnarounds. Some of these…

Amazing about face. In a world where deals and promotions abound, where “conquesting and conquering” customers has become the modus…