Browsing: Brand

In December 2024, Omnicom merged with IPG, eliminating approximately 4,000 jobs. Among those displaced were hundreds of brand strategists who…

There was a time in recent marketing history when the CMO’s role was to be the Chief Storyteller. Thankfully, those…

Every December, leaders everywhere sit down with the same familiar ritual: drafting resolutions. Lose the waste. Grow the revenue. Fix…

As 2025 draws to a close, several brands are focusing on revitalization. Why? Poor strategies, sour executions, ignoring basic, evergreen,…

Ryan Haines / Android AuthorityTL;DR OnePlus has revealed that it plans to launch a new phone series. The OnePlus Turbo…

0 0 M•A•C Cosmetics has revealed Grammy-winning singer-songwriter Chappell Roan as its newest Global Brand Ambassador. Chappell will star in…

Hiking boot maker Keen has snagged a former NASA climate scientist to head up sustainability, philanthropy and advocacy. Ann Radil is…

By Gabriella Vitelli   Every April, Palm Springs transforms into more than just a music festival—it becomes a content creator’s dream.…

Brands constantly speak of innovation. They celebrate transformation, responsibility, customer-centricity, and long-term value. Yet every November, many return to one…

Researchers at MIT have been working with the South Korean beauty company Amorepacific for the past few years to develop…