Browsing: Brand

The most consequential brand decisions are often made before anyone calls them brand decisions. Leadership chooses markets, customers, products, pricing,…

Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Amid the…

Companies think of website performance as a technical KPI. It’s something developers measure after launch and marketers glance at when…

Dr Chuah Chaw Teo, Research & Development (R&D) Director of Spritzer Berhad, received an official certificate from Sutida Ketudut, Managing…

Brands seem to fall victim to some of the clearest, most detectable, beyond-doubt brand-building principles. Netflix is our latest example.…

The adage that history repeats itself is no more apparent than the current state of affairs at Nissan North America.…

LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand…

Jack Welch, renowned CEO of General Electric, used to say that your business should be #1 or #2 in your…

Some of the most consequential decisions a brand makes never arrive looking consequential. They appear as cost decisions. Growth plans.…

The buzzword in marketing right now is AI. Well, acronym, that is. But either way, AI is all the rage.…