Browsing: Brand

Think about the last time you stared at a loading spinner. The irritation arrives quickly. You count to three, sigh,…

It is just astounding that after more than 35 years, some marketers are still using the flawed funnel approach to…

Most mid-market leaders are not short on ideas. They are short on confidence. They are being asked to move faster…

Claire’s, the tween accessory retailer, is in turnaround mode. Again. Claire’s is hoping to pierce the boredom barrier among its…

Never confuse the customer. Once, at an advertising agency meeting with our IHG client, one of the agencies admitted that…

Financial geniuses on Wall Street appear to be happy that there is new leadership at Harley-Davidson, Artie Starrs as CEO.…

The standard diagnosis of checkout abandonment treats it as an engineering challenge. Forms are too long. Payment methods are missing.…

Most companies lose momentum because their best thinking cannot get through the organization. The strategy is understood in the room,…

Brand strategy is entering a more demanding era. For CEOs, CMOs, and CFOs, the question is no longer whether brand…

AI has put an end to emotions in marketing, we are told. Just look at what LLMs rely on in…