Browsing: Brand

We already know a lot about Spider-Man: Brand New Day‘s cast and characters, but the film still has some surprises…

The criticism was predictable. A revered luxury watchmaker partners with Swatch, introduces a colorful US $400 pocket watch, and collectors…

LI-NING announced a long-term partnership with 4x Championship titles, 2x MVP, and Olympic Gold Medalist Stephen Curry and Curry Brand.…

Increased relatability & Trust Nothing helps your audience (read: potential customers) identify and relate to your business than a solid…

Think about the last time you stared at a loading spinner. The irritation arrives quickly. You count to three, sigh,…

It is just astounding that after more than 35 years, some marketers are still using the flawed funnel approach to…

Most mid-market leaders are not short on ideas. They are short on confidence. They are being asked to move faster…

Claire’s, the tween accessory retailer, is in turnaround mode. Again. Claire’s is hoping to pierce the boredom barrier among its…

Never confuse the customer. Once, at an advertising agency meeting with our IHG client, one of the agencies admitted that…

Financial geniuses on Wall Street appear to be happy that there is new leadership at Harley-Davidson, Artie Starrs as CEO.…