Browsing: Brand

K-pop is having a moment in the U.S., and brands want to share the mic.Live touring revenue from the genre…

Bianca Fernandez never thought she’d be on reality TV—then came an Instagram DM from someone working on a new advertising…

Bloomberg BusinessWeek’s report on business schools’ ratings has just appeared. As expected, the big, elite business schools are holding the…

Consumer anxiety has been building over the last two years, and it changes the face of optimal marketing and communications…

This post was created in partnership with MonksKey takeaways The ability to move fast requires alignment from more departments than…

Despite all the talk about AI and the transformation of business, it remains that many brand businesses still wind up…

This post was developed in connection with a panel hosted by ADWEEK.Panel participants: TJ Adeshola, Media Executive  Natalie Fortier, VP,…

Banana Republic Mines Its Archive to Inspire Modern Brand Love With Archive, Banana Republic wants to engage longtime fans and…

Cracker Barrel has relented and returned to its original brand proposition. At the same time, we learn that Jaguar, the…

Why do some brands spark passionate debates while others are quickly forgotten? The answer lies not in what they embrace,…