Browsing: Brand

Entertainment and brand architecture are now front and center as the Paramount-Warner Bros. merger unfolds. New York Magazine has a…

Finding the right influencer in 2026 means moving beyond follower count and using AI-powered discovery tools that match creator audiences…

For C-suite leaders facing massive disruption whether from AI, tariffs, or global realignment the question of brand positioning is no…

Pamela Anderson, once known for not wearing much clothing, has in recent years been celebrated for not wearing much make…

Bain publishes a good analysis every year of so-called insurgent brands in the U.S. FMCG (fast-moving consumer goods) market. For…

Award winning actress, Haley Lu Richardson, partners with the SHEBA® brand to help cat parents win over their feline’s affection…

Peloton, Kohl’s, Target, General Mills, Macy’s have something in common. These brands are engaged in brand turnarounds. Some of these…

Amazing about face. In a world where deals and promotions abound, where “conquesting and conquering” customers has become the modus…

A brand needs a vision. A brand vision is not just an idea. A brand vision is a determined goal.…

Dow Jones has appointed Andrew Essex as its brand director in residence and Delwyn Gray as head of events, according…