Browsing: Brand

In our current environment, there are brands taking the opportunity to revitalize. CoverGirl and Burberry are two brands implementing turnarounds.…

B2B and B2C brands are often assumed to be very different. One big assumption is that B2C brands are bought…

0 0 Hindustan Unilever Limited (HUL) has acquired the premium actives-led beauty brand Minimalist. This marks a significant step in…

Innovation in fast food is often measured by the sizzle of a new product launch or the sleekness of a…

It’s time for a new brand-building system to meet the shifting needs of today’s consumers. One that acknowledges that: Consumers…

Why would a brand give up on a winning brand promise? Why not contemporize that winning brand promise? Why decide…

I believe a good life is like a good sentence – we craft it in the active voice, not the…

I’ve been going to meetings, with both B2C and B2B clients, for over 25 years now. Many things have changed…

The pressing question on every CMO’s mind today is: How can I do better, get more, for less?Brands are navigating…

0 0 BMW’s multifaceted advertising campaign, which takes a customer-centric approach, is designed to strengthen brand identity, says GlobalData. This…