Browsing: Brand

So I was contacted by a young brand strategist this week, asking whether he could ask me a some questions…

Trust and confidence are closely linked and are at the base of consumer willingness to believe brand performance promises and…

Uncertainty around US economic policy is near record highs. As measured by the Federal Reserve, the index of uncertainty reached…

Have the wheels come off Elon Musk? History is littered with arrogant business owners who hare overstepped the mark (and…

In our current environment, there are brands taking the opportunity to revitalize. CoverGirl and Burberry are two brands implementing turnarounds.…

B2B and B2C brands are often assumed to be very different. One big assumption is that B2C brands are bought…

0 0 Hindustan Unilever Limited (HUL) has acquired the premium actives-led beauty brand Minimalist. This marks a significant step in…

Innovation in fast food is often measured by the sizzle of a new product launch or the sleekness of a…

It’s time for a new brand-building system to meet the shifting needs of today’s consumers. One that acknowledges that: Consumers…

Why would a brand give up on a winning brand promise? Why not contemporize that winning brand promise? Why decide…