Browsing: Brand

I believe a good life is like a good sentence – we craft it in the active voice, not the…

I’ve been going to meetings, with both B2C and B2B clients, for over 25 years now. Many things have changed…

The pressing question on every CMO’s mind today is: How can I do better, get more, for less?Brands are navigating…

0 0 BMW’s multifaceted advertising campaign, which takes a customer-centric approach, is designed to strengthen brand identity, says GlobalData. This…

Advocacy is one of the main use cases of influencer marketing and a key objective many brands are looking to…

The message from the fourth floor was loud and clear: “We need to reverse declining revenues.” Carol, the CMO of…

While the coming year will undoubtedly usher in new products and innovation, it will also bring corporate change to many…

Consumers care about what your brand stands for. According to Traackr’s IMPACT report, 60% of all consumers said that they would…

Jumping into a theme created by a big cultural moment (like a movie premier) has become a common tactic in…

While the term strategy is invoked routinely in marketing plans, in truth, actual strategy is often missing, misapplied, or simply misunderstood.…