Browsing: Brand

The recent criticism of the new advertising for Jaguar has focused attention on when repositioning of a brand is necessary…

Beyoncé recently launched her hair care brand, Cécred, making waves in the beauty industry by earning the #1 spot on…

It’s time to reorient your thinking on the most effective deployment of your investments in marketing communication. You can start…

In 2018, Harvard Business Review included an article on its website titled, “ When It’s Smart to Copy Your Competitor’s…

It’s no easy feat to build a healthy brand that stands the test of time while continuing to advance category…

If you are a person of a certain age, you remember that a food revolution took hold in the late…

There is no substitute for a relevant, focused brand story that capitalizes on a form of ‘secret sauce’ — conjuring…

Every individual, team, and company benefits from periodically reimagining themselves as if they were a start-up beginning again with a…