What if you could transform your marketing leadership journey through purpose and passion?
In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Dara Treseder, CMO of Autodesk, to explore the intersection of purpose-driven marketing and technological innovation.
Discover how to build a meaningful career in marketing leadership, navigate the evolving B2B and B2C landscape, and harness AI‘s potential in creative industries.
Whether you’re a seasoned CMO or an aspiring marketing leader, this conversation offers invaluable insights on authentic brand building, the importance of believing in your product, and why leading with purpose is crucial for success.
Born and raised in Nigeria, Dara holds an MBA from Stanford Graduate School of Business and is passionate about using technology to improve human existence. With experience at GE, Peloton, and now Autodesk, Dara has built a reputation for purpose-driven marketing that creates authentic emotional connections.
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Episode highlights:
[02:18] B2B Is More Emotional Than B2C — Dara challenges conventional thinking: “At the end of the day, a human is making the purchase. And the same things that make us really focus on that emotional connection, we have to bring that into the B2B space.” She points out that while a bad toothpaste purchase might result in a negative review, a poor B2B decision can impact careers, teams, and entire companies.
