Browsing: Strategy

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There once was an upheaval at IBM; a David and Goliath moment. That was when personal computers, namely Apple, entered…

One of the most difficult tasks for brand marketers is aligning an enterprise around a corporate Brand Purpose (North Star)…

Bear with me as I wax philosophical. It’s a circuitous path, but it will loop us to AI. So here…

You are likely focused on the next round of innovations in the pipeline and how you will elevate and communicate…

Branding Strategy Insider helps marketing-oriented leaders and professionals build stronger brands and make better brand decisions. Over the years, BSI…

The most consequential brand decisions are often made before anyone calls them brand decisions. Leadership chooses markets, customers, products, pricing,…

Companies think of website performance as a technical KPI. It’s something developers measure after launch and marketers glance at when…

Brands seem to fall victim to some of the clearest, most detectable, beyond-doubt brand-building principles. Netflix is our latest example.…

A company swaps production records for generated data, calls the new dataset privacy-safe, and grants a wider group of developers…