Browsing: Strategy

Category Benchmarks are the reference point for the category. They define quality expectations. They anchor price ladders. They shape what…

In 1968, computer scientist Melvin Conway made an observation that’s been shaping how we understand teams and technology ever since:…

Today, heritage brands occupy a difficult position. Squeezed between private label that sets value and insurgent brands that speak to…

Many early industrial IoT deployments relied on the products of specialised vendors, in many cases those supplied by the vendor…

Let’s stop pretending this AI rush is brave. It isn’t. It’s terrified. Across marketing holding companies, executives are racing to…

Industrial enterprises are turning to hybrid satellite IoT networks to eliminate operational blind spots in terrestrial-only networks.Operational technology directors and…

When it comes to NBA All-Star Weekend, the league is helping brands have a solid game plan.This year’s All-Star activities…

When an iconic brand begins to fade, the decline is rarely dramatic. In iconic brands, financial performance often lags changes…

VICTORIA — Joanna Kyriazis, director of policy and strategy at Clean Energy Canada, made the following statement in response to…

Recent brand news is full of brand value chatter. Chatter, not serious discussions. Why? Brand executives still seem disconnected from…