Browsing: Strategy

Companies think of website performance as a technical KPI. It’s something developers measure after launch and marketers glance at when…

Brands seem to fall victim to some of the clearest, most detectable, beyond-doubt brand-building principles. Netflix is our latest example.…

A company swaps production records for generated data, calls the new dataset privacy-safe, and grants a wider group of developers…

The adage that history repeats itself is no more apparent than the current state of affairs at Nissan North America.…

AI can create content. It can analyze markets. It can generate ideas, optimize campaigns, personalize experiences, and increasingly act on…

Jack Welch, renowned CEO of General Electric, used to say that your business should be #1 or #2 in your…

Some of the most consequential decisions a brand makes never arrive looking consequential. They appear as cost decisions. Growth plans.…

This post was created in partnership with GroundTruth Younger consumers are changing retail by blending online viral trends with in-store shopping.During…

TORONTO — Evan Pivnick, associate director of public affairs at Clean Energy Canada, made the following statement in response to…

The buzzword in marketing right now is AI. Well, acronym, that is. But either way, AI is all the rage.…