Browsing: Strategy

As we approach America’s 250th birthday, our celebrations reflect on the greatness of our country. Inherent in our celebrations is…

Just notice something. Think of a team you’ve been part of. Or maybe the one you’re in right now. And…

Allbirds, the sustainable sneaker brand once the de rigueur shoe for Seattle and Silicon Valley Techs, has sold its assets…

Entertainment and brand architecture are now front and center as the Paramount-Warner Bros. merger unfolds. New York Magazine has a…

For C-suite leaders facing massive disruption whether from AI, tariffs, or global realignment the question of brand positioning is no…

Peloton, Kohl’s, Target, General Mills, Macy’s have something in common. These brands are engaged in brand turnarounds. Some of these…

Getting edge AI running across industrial IoT platforms often stalls as many projects hit bottlenecks when scaling their pilot deployments.Transitioning…

A brand needs a vision. A brand vision is not just an idea. A brand vision is a determined goal.…

Kraft Heinz is having another “brand-wagon moment.” Its new CEO, Steve Cahillane, announced that the organization would be postponing the…

Consumers are using AI as a brand hack. Which says as much about consumers as AI. None of which is…