Browsing: Strategy

In 1967, the song “San Francisco” by Scott McKenzie described “a whole generation, with a new explanation.” The line still…

Most leaders understand positioning. They know their brand needs to stand for something clear, relevant, and defensible in the minds…

AI investment now reaches into power, cooling, packaging, logistics, and automation, because compute capacity relies on systems that keep hardware…

With audience attention becoming increasingly fragmented across platforms and formats, visibility alone is no longer sufficient to ensure meaningful engagement.…

Perhaps the most interesting thing about AI is that it is new yet nothing new. AI is certainly new to…

There is a moment in many employee-owned companies when the story sounds complete. “We are employee-owned.” It is a powerful…

Ferrari’s recent introduction of the Luce, its first fully electric four-door model, has sparked exactly the kind of controversy one…

Alongside category design, messaging, storytelling, and thought leadership, positioning is where your company claims its strategic seat within the market’s…

The criticism was predictable. A revered luxury watchmaker partners with Swatch, introduces a colorful US $400 pocket watch, and collectors…

Each year, research firms such as CB Insights analyze why both startups and new products from mature companies fail. On…