Browsing: Strategy

Consumers are using AI as a brand hack. Which says as much about consumers as AI. None of which is…

I have a special spot in my heart for Memory Brands, because I have worked on so many of them…

The Seattle Seahawks won the Super Bowl, as we all know. Numerous video recaps of the game, a wide variety…

Decades ago, in the annals of advertising agency history, BBDO had an approach to creating winning communications. It was called…

For years of working with organizations to refine and implement vision and core values, I’ve told the Johnson & Johnson…

Category Benchmarks are the reference point for the category. They define quality expectations. They anchor price ladders. They shape what…

In 1968, computer scientist Melvin Conway made an observation that’s been shaping how we understand teams and technology ever since:…

Today, heritage brands occupy a difficult position. Squeezed between private label that sets value and insurgent brands that speak to…

Many early industrial IoT deployments relied on the products of specialised vendors, in many cases those supplied by the vendor…

Let’s stop pretending this AI rush is brave. It isn’t. It’s terrified. Across marketing holding companies, executives are racing to…