Browsing: Strategy

This past weekend, more than sixty Minnesota-based CEOs signed an open letter calling for “immediate de-escalation” and cooperation after unrest…

I still remember the first time I was asked to “create a data strategy” for a charity that ran largely…

New Year. Same tendencies for trouble. Not a surprise. The lack of understanding of brands and the disregard for brand-building…

The Omnicom-IPG fallout was bound to offer up some premium talent for hire. Alex Hesz, who was IPG’s global strategy…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

There was a time in recent marketing history when the CMO’s role was to be the Chief Storyteller. Thankfully, those…

The Wall Street Journal reported recently that, in the desire to control their narratives, companies are “desperately seeking storytellers.” While…

Every December, leaders everywhere sit down with the same familiar ritual: drafting resolutions. Lose the waste. Grow the revenue. Fix…

As 2025 draws to a close, several brands are focusing on revitalization. Why? Poor strategies, sour executions, ignoring basic, evergreen,…

For twenty years, the CPG innovation failure rate has remained between 70% and 90%. During that same period, the industry…