Browsing: Strategy

It is just astounding that after more than 35 years, some marketers are still using the flawed funnel approach to…

Most mid-market leaders are not short on ideas. They are short on confidence. They are being asked to move faster…

Video is widely recognized as one of the most powerful tools for marketing and communication. Having put together various types…

Claire’s, the tween accessory retailer, is in turnaround mode. Again. Claire’s is hoping to pierce the boredom barrier among its…

Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows…

What is YouTube? If you don’t already know what YouTube is, then you’re a bit behind. But we’ll catch you…

Never confuse the customer. Once, at an advertising agency meeting with our IHG client, one of the agencies admitted that…

The recessionary mindset we see in society and the marketplace is a significant reset of aspirations and expectations, but it…

Financial geniuses on Wall Street appear to be happy that there is new leadership at Harley-Davidson, Artie Starrs as CEO.…

Most companies lose momentum because their best thinking cannot get through the organization. The strategy is understood in the room,…