Browsing: Strategy

The recessionary mindset we see in society and the marketplace is a significant reset of aspirations and expectations, but it…

Financial geniuses on Wall Street appear to be happy that there is new leadership at Harley-Davidson, Artie Starrs as CEO.…

Most companies lose momentum because their best thinking cannot get through the organization. The strategy is understood in the room,…

Brand strategy is entering a more demanding era. For CEOs, CMOs, and CFOs, the question is no longer whether brand…

Choosing how to find new customers online is a major decision for any owner. Some people prefer to use…

For more than twenty years, The Blake Project carried the same identity into the world. It was there when we…

AI has put an end to emotions in marketing, we are told. Just look at what LLMs rely on in…

My mother had many opinions on many issues. As a female lawyer in the 1950s, she expressed these opinions assertively.…

The invocation of values is a hallmark of enterprise positioning. Yet on its own, a values statement means very little…

Rude Health, which produces a huge selection of plant-based milk as well as breakfast cereals, has appointed Ark Agency to…