Browsing: Strategy

Exclusivity has always been the currency of luxury. Scarcity, discretion, and control are what transform an object into a symbol…

There is some reporting that Beyond Meat, the meat-alternative parent of Beyond Burgers and more, is headed for Chapter 11.…

A recent study by McKinsey & Company documents the continuing decline in the influence of the marketing function and the growing…

The goal of any business is enduring, profitable growth. All three are critical. Profitable growth that is not enduring is…

I was exhausted. My B2B fulfillment business had grown rapidly and was doing $1.2 million annually, but finding new clients…

Photo by: Darlene Alderson You’re putting time, energy, and budget into SEO – publishing content, fine-tuning web pages, and…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

With the advent of online shopping, the idea of a physical place – you know, the bricks-and-mortar establishment – took…

There has been a lot of hype around AI in the past few years. But hype doesn’t bring business value…

A recent article in The Wall Street Journal reminds us that understanding value is critical for brand viability. The story…