Browsing: Strategy

Brand strategy is entering a more demanding era. For CEOs, CMOs, and CFOs, the question is no longer whether brand…

Choosing how to find new customers online is a major decision for any owner. Some people prefer to use…

For more than twenty years, The Blake Project carried the same identity into the world. It was there when we…

AI has put an end to emotions in marketing, we are told. Just look at what LLMs rely on in…

My mother had many opinions on many issues. As a female lawyer in the 1950s, she expressed these opinions assertively.…

The invocation of values is a hallmark of enterprise positioning. Yet on its own, a values statement means very little…

Rude Health, which produces a huge selection of plant-based milk as well as breakfast cereals, has appointed Ark Agency to…

It appears that Wall Street is disgruntled with Nike’s inability to perform according to its long-time mantra: Just Do It.…

When it comes to AI and jobs, Boston University law professor James Bessen defined the terms of the debate in…

Marketing rarely fails on its own.It reveals where purpose is being treated as language, and where it’s being treated as…