Browsing: Strategy

It’s always important to have a deep, unvarnished understanding of your brand. This clarity is what allows leaders to make…

Klarna is betting big on AI to scale its business and shape its brand as it debuts on the public…

Marketing is in trouble and has become its own worst enemy. Over the past few decades, the discipline has evolved…

Kraft Heinz recently announced a planned split into two separate companies with the goal of improving operating performance and accompanying…

How do we tell the difference between what we feel and what we know? Many of us fear this question,…

Where are you eating this evening? Where are you meeting friends for appetizers and a drink? Where are you having…

Luxury has always been built on discipline. Scarcity, heritage, and control transform objects and experiences into symbols of status. Social…

Ok. I’m going to hold my hands up and admit something. Until about a week ago, I had no idea…

Nuuly, the clothing rental enterprise from Urban Outfitters Inc., also home to Anthropologie, Free People, and Urban Outfitters, is winning…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…