Browsing: Strategy

When it comes to NBA All-Star Weekend, the league is helping brands have a solid game plan.This year’s All-Star activities…

When an iconic brand begins to fade, the decline is rarely dramatic. In iconic brands, financial performance often lags changes…

VICTORIA — Joanna Kyriazis, director of policy and strategy at Clean Energy Canada, made the following statement in response to…

Recent brand news is full of brand value chatter. Chatter, not serious discussions. Why? Brand executives still seem disconnected from…

The most important component of long-term sustainable advantage for any firm, regardless of its size, is its ability to attract,…

From left to right, Dr. Siew Chan Cheong, Group Chief Strategy & Transformation Officer; En. Shafiq Abdul Jabbar, Group Chief…

Brands that lead today do three things exceptionally well. They create an emotional advantage that customers cannot get elsewhere.They establish…

Last week, I discussed the new brick-and-mortar Amazon entry: a big box store with a large helping of Amazon logistics,…

Once again, Amazon is startling the retail landscape. Now, it is the arrival of a big brick-and-mortar store: 230,000 square…

A recent furor over Tottenham Hotspur’s use of “Can’t Smile Without You” is, on the surface, an easy story. A…