Browsing: Strategy

Nuuly, the clothing rental enterprise from Urban Outfitters Inc., also home to Anthropologie, Free People, and Urban Outfitters, is winning…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Exclusivity has always been the currency of luxury. Scarcity, discretion, and control are what transform an object into a symbol…

There is some reporting that Beyond Meat, the meat-alternative parent of Beyond Burgers and more, is headed for Chapter 11.…

A recent study by McKinsey & Company documents the continuing decline in the influence of the marketing function and the growing…

The goal of any business is enduring, profitable growth. All three are critical. Profitable growth that is not enduring is…

I was exhausted. My B2B fulfillment business had grown rapidly and was doing $1.2 million annually, but finding new clients…

Photo by: Darlene Alderson You’re putting time, energy, and budget into SEO – publishing content, fine-tuning web pages, and…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

With the advent of online shopping, the idea of a physical place – you know, the bricks-and-mortar establishment – took…