Browsing: Strategy

Chaos is a recurring condition of civilization. Whether caused by an outside force or the enemy within, chaos can put…

Cracker Barrel has relented and returned to its original brand proposition. At the same time, we learn that Jaguar, the…

How do prehistoric oceans have anything to do with business in 2025? Because a story that played out there is…

Why do some brands spark passionate debates while others are quickly forgotten? The answer lies not in what they embrace,…

It’s always important to have a deep, unvarnished understanding of your brand. This clarity is what allows leaders to make…

Klarna is betting big on AI to scale its business and shape its brand as it debuts on the public…

Marketing is in trouble and has become its own worst enemy. Over the past few decades, the discipline has evolved…

Kraft Heinz recently announced a planned split into two separate companies with the goal of improving operating performance and accompanying…

How do we tell the difference between what we feel and what we know? Many of us fear this question,…

Where are you eating this evening? Where are you meeting friends for appetizers and a drink? Where are you having…