Browsing: Strategy

Photo by: Darlene Alderson You’re putting time, energy, and budget into SEO – publishing content, fine-tuning web pages, and…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

With the advent of online shopping, the idea of a physical place – you know, the bricks-and-mortar establishment – took…

There has been a lot of hype around AI in the past few years. But hype doesn’t bring business value…

A recent article in The Wall Street Journal reminds us that understanding value is critical for brand viability. The story…

0 0 Qualtrics, the leader and creator of the experience management category, has announced that Singapore Airlines (SIA) is using…

In my Marketing Strategy class at Kellogg, I spend a significant amount of time exploring the critical link between finance…

When rapid and disruptive change occurs, marketers are handed an extraordinary moment to align themselves with percolating consumer needs when…

Iconic American brands are under pressure. Some of our most beloved and well-known brands are facing uncertainty. There has been…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…