Browsing: Strategy

Why would a brand give up on a winning brand promise? Why not contemporize that winning brand promise? Why decide…

According to Wikipedia and taken from a variety of business books and articles, “A challenger brand is a brand in…

I believe a good life is like a good sentence – we craft it in the active voice, not the…

TikTok’s parent company, ByteDance, has been ordered to sell TikTok or face a nationwide ban in the United States. President…

I’ve been going to meetings, with both B2C and B2B clients, for over 25 years now. Many things have changed…

Imagine for a minute the experience consumers encounter when grocery shopping. As they enter a store or navigate online, in…

Preparation and characterization of PTX-NPs and live M2/PTX-NPsTo improve the solubility and bioavailability of PTX, we prepared PTX-loaded PLGA nanoparticles…

As we enter the New Year, let’s think about the significance of brands slightly differently. Let’s think about the reciprocal,…

There is plenty of evidence pointing at data as a key ingredient of successful business. A recent study by Accenture…

While the coming year will undoubtedly usher in new products and innovation, it will also bring corporate change to many…