Browsing: Strategy

A day does not go by without a brand reference to value. In an uncertain environment, brands are particularly laser-focused…

The possibility exists that U.S. food manufacturers will need to eliminate food colors from their offerings. If this happens, products…

Nike’s collaboration with Skims, Kim Kardashian’s billion-dollar shapewear empire, is one of the most talked-about partnerships in years. Within days…

The influencer marketing landscape is evolving rapidly, and staying ahead requires understanding the key trends shaping the industry. We sat down…

In uncertain times, a promise is not enough. Today, 73% of Americans are anxious about the results of the 2024  election,…

Uncertainty is near an all-time high. Since 1985, the U.S. Federal Reserve has tracked an uncertainty index—and it’s now skyrocketing,…

In 2000, political scientist Robert Putnam lamented the growing social isolation and loss of social capital in American society. In…

Let’s consider the importance of insights for brands. In a world of continuous advancements in AI with its ability for…

Creating, promising and delivering value is a marketing imperative. Every brand should aim to be the best value for its…

Marketing leaders often focus on creative execution as the key to advertising success. But the most effective campaigns don’t start…