Browsing: Strategy

With tariffs on imported goods and services, brands must realize their inherent customer-perceived brand value. Conversations reported in the business…

Are you struggling to stay consistent with posting on LinkedIn? Want a simple strategy to create a full week of…

We could all use a dose of neighborhood about now. The New York Times recently lamented the loss of neighborhood…

Product parity exists in (too) many categories because technology advances have enabled the ability to replicate precise competitor formulations quickly.…

Authenticity. It’s a word we continue to hear and see everywhere. And yet, so often, it rings hollow. Over the…

A brand is a promise of a relevant, differentiated trustworthy experience. Defining a brand means knowing the functional, emotional and…

With President Trump’s ‘Liberation Day’ tariffs, uncertainty has roared into view. Since the turn of the century, uncertainty has been…

Recently, someone asked me: What is your theory of change? This question has stayed with me. Not because I didn’t…

I’ve been reading about soft power a lot lately. Soft power…. It’s a term we typically associate with nations—with their…

MaterialsA 1,1-dioctadecyl-3,3,3,3-tetramethylindotricarbocyanine iodide (DiR) and a DNA damage detection kit were obtained from Beyotime Biotechnology (China). 1-Ethyl-3-(3-(dimethylamino)propyl) carbodiimide (EDC) and…