Browsing: Strategy

The latest acquisition news is that 3G Capital is buying Skechers, the footwear brand. Reuters indicates that the deal stands…

I’ve been spending many, many years working with various sized brands – from huge multi-nationals to smaller scale ups. But…

The 2025 CMO Survey, conducted annually by  Deloitte, The Fuqua School at Duke University, and the American Marketing Association, was…

There has been considerable hand-wringing recently about the decline in global stature, anti-American sentiment, and boycotts of U.S. brands, all…

In 2009, Simon Sinek delivered an inspiring TED talk, “How great leaders inspire action.” Viewed more than 65 million times,…

This is yet another milestone moment for marketing and brand management. Why? Because the pages of our business press report…

The creator economy is surging past $10 billion in US brand spend. However, as the industry matures, many marketers are…

For some time now, almost since its inception, Peloton has avoided communicating why it is relevantly differentiated from other exercise…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Starbucks has just re-learned what business it’s actually in. It discovered that its customers’ Job to be Done isn’t to…