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Home»Advertising»Purpose-Driven CMO Dara Treseder Transforms Autodesk’s Brand Strategy
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Purpose-Driven CMO Dara Treseder Transforms Autodesk’s Brand Strategy

Editor-In-ChiefBy Editor-In-ChiefJuly 1, 2025No Comments4 Mins Read
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Purpose-Driven CMO Dara Treseder Transforms Autodesk’s Brand Strategy
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[04:19] From House of Brands to Branded House — Her strategic vision for Autodesk: “We’re focusing on moving from being a house of brands to an Autodesk-branded house. Because many people know our wonderful software, AutoCAD, Revit or Maya, but they need to know Autodesk.”

[07:11] Technology’s Power to Transform Lives — Her origin story from Nigeria: “I remember when I left Nigeria, nobody was using mobile phones. I remember going back to visit, and everybody had a mobile phone.” Witnessing how mobile technology transformed people’s ability to send children to better schools and expand commerce opportunities drove her passion for technology marketing.

[11:28] The Three P’s Framework — Her approach to career decisions: “People call me for roles, and I tell them, ‘I can’t ever do that job because I have to be passionate about what I am selling. I have to believe in it. I have to believe in the CEO.’” Her framework: passion for the product, purpose alignment, and people you respect working with daily.

[15:10] AI’s Marketing Revolution — The striking data from Autodesk’s industry perspective: “If you are a brand manager, I expect you to be AI proficient.” Marketing roles are requiring AI skills twice as fast as other industries.

[17:44] Main Intern Energy — Her learning philosophy: “I’m not here about the main character energy. I’m here about the main intern energy.” She emphasizes staying curious and hungry to learn, approaching every situation ready to absorb new knowledge.



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