Browsing: Branding

0 0 Puma, the renowned German sportswear and footwear brand, has entered into an official partnership with the Premier League,…

Uncertainty is near an all-time high. Since 1985, the U.S. Federal Reserve has tracked an uncertainty index—and it’s now skyrocketing,…

0 0 Acure has unveiled a brand refresh that reinforces its commitment to proven formulas, high-quality ingredients, and accessible price…

There’s a familiar kind of panic that happens when a new technology arrives—one that feels like it threatens something uniquely…

In 2000, political scientist Robert Putnam lamented the growing social isolation and loss of social capital in American society. In…

Let’s consider the importance of insights for brands. In a world of continuous advancements in AI with its ability for…

0 0 YSL Beauty has introduced a global campaign, “Don’t Call It Love,” as part of its Abuse Is Not…

Creating, promising and delivering value is a marketing imperative. Every brand should aim to be the best value for its…

Marketing leaders often focus on creative execution as the key to advertising success. But the most effective campaigns don’t start…

Once there was a really fun, spirited airline that flew out of Dallas, Texas. This airline positioned itself as “The…