Discover Acure’s New Packaging and Innovative Skincare

Acure has unveiled a brand refresh that reinforces its commitment to proven formulas, high-quality ingredients, and accessible price points. According to the official statement, this refresh aims to empower consumers to make informed, results-driven choices for their skin, hair, and the planet. To support this mission, Acure, renowned for its science-driven skincare, has introduced new packaging featuring concern-first icons and straightforward product names.

Andrea Kundar, Chief Marketing Officer at Acure, stated that the brand’s recent refresh centres on enhancing consumer product identification. According to Kundar, the refreshed packaging features updated iconography designed to communicate each product’s specific skincare benefits clearly.

Kundar stated, “Our brand refresh represents a renewed dedication to helping our consumers easily identify products that address their specific skincare concerns. The new packaging includes updated iconography that clearly highlights each product’s targeted benefits.”

Acure’s Skincare Revolution

Driving its brand transformation, Acure revealed two innovative products targeting “zombie cells”—senescent cells linked to premature ageing. The Zombie Cell Clarifying Mask and Serum feature potent formulations designed to revitalise skin and restore a youthful glow.

Zombie Cell Clarifying Mask

The Zombie Cell Clarifying Mask, a weekly treatment infused with milk thistle extract and willow bark, is a game-changer in the fight against ‘zombie cells’. This gel-based mask effectively eliminates these cells, promoting improved luminosity and supporting the skin’s moisture barrier. Consumer studies show that 93% of participants experienced smoother skin with improved texture, while 90% noticed increased radiance with consistent use, making it a must-have for your skincare routine.

Zombie Cell Clarifying Serum

Complementing the mask, the provides a daily solution for addressing signs of premature ageing. This lightweight serum combines milk thistle and niacinamide at performance levels to reduce inflammation and redness while improving hydration and skin texture. Users have reported significant improvements in skin brightness and overall skin health.

Discover Acure’s new look and product offerings at acure.com, and join the conversation on social media by following @acurebeauty across Instagram, Facebook, and TikTok.

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