Browsing: Branding

A day does not go by without a brand reference to value. In an uncertain environment, brands are particularly laser-focused…

The possibility exists that U.S. food manufacturers will need to eliminate food colors from their offerings. If this happens, products…

0 0 Following the recent bankruptcy filing by F21 OpCo, Forever 21 has announced Going-Out-of-Business sales across its US stores…

Nike’s collaboration with Skims, Kim Kardashian’s billion-dollar shapewear empire, is one of the most talked-about partnerships in years. Within days…

0 0 Users will soon need a monthly subscription to access certain Garmin app features. Garmin’s new premium subscription, Connect+,…

In uncertain times, a promise is not enough. Today, 73% of Americans are anxious about the results of the 2024  election,…

0 0 Combining elegance and practicality, the French label rolls out a new athleisure and workout essentials collection. Celine makes…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

0 0 Puma, the renowned German sportswear and footwear brand, has entered into an official partnership with the Premier League,…

Uncertainty is near an all-time high. Since 1985, the U.S. Federal Reserve has tracked an uncertainty index—and it’s now skyrocketing,…