Reebok Smartglasses Step into the Future with New Channel Launch

Innovative Eyewear, Inc., has unveiled its groundbreaking Reebok athletic smartglasses. The Reebok Powered by Lucyd Octane style smartglasses will be available today on the Reebok mobile app, followed by their official website at Reebok.com on August 1.

According to the company, the Reebok.com website is a go-to hub for athletic apparel and accessories, receiving approximately 570,000 monthly organic visitors. The Company believes this will be a key driver in introducing Reebok’s global, dedicated fan base to the new Reebok Smart Eyewear.

Harrison Gross, CEO of Innovative Eyewear, said, “Our Reebok frames were designed with the emphasis on innovation that is the hallmark of Reebok products. We are glad to continue Reebok’s history of cutting-edge products that truly enhance active lifestyles and performance. Consistent with this rich tradition, Reebok Smart Eyewear elevates what a pair of glasses can be for an athlete, similar to how the Reebok Pump shoe helped to redefine footwear. We believe the future of eyewear and apparel will be founded on the application of smart technologies to enhance functionality. Reebok Smart Eyewear is a glimpse into that future, where everything we wear will be seamlessly enhanced with exciting new features.”

Shop Reebok Powered by Lucyd now at Reebok.com.

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer of cutting-edge ChatGPT-enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer®, and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

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