In a market crowded with ornate labels, rustic clichés, and ambiguous claims, D’Olive’s packaging takes an entirely different stance: it chooses honesty. VRLN Studio was trusted with the rebranding, and the agency did a great job of positioning the brand in a crowded marketplace. The brand’s visual system is built around a simple yet radical principle: transparency is the most powerful form of storytelling. Every element of the packaging has been crafted to reflect this ethos, from its restrained typography to its precise segmentation of taste profiles.
Not Your Typical Olive Oil Label
D’Olive’s design journey began with a challenge shared across the European olive oil landscape: producers shifting from white‑label manufacturing to brand‑led narratives. For D’Olive, this wasn’t simply a cosmetic update; it was an identity statement. The packaging had to communicate the brand’s vision with the same clarity it expects from the product itself. No embellishment, no obscurity, no empty promises. Just the truth, beautifully presented.
The resulting packaging system serves as both guide and guardian. It guides consumers by clearly stating what matters most: the grove each batch comes from, the producers behind it, the varieties that make up the blend, and the process used to extract the oil. This level of detail, displayed confidently on the front of the label, transforms packaging into a tool of empowerment. It gives people the information they need not just to purchase, but to understand and appreciate.
At the same time, the system protects the brand’s integrity. Whether on the generous 5L tin or the newly introduced 1L bottle, consistency remains key. Every format carries the same visual clarity, the same typographic discipline, the same commitment to a vivid yet minimal palette. This creates a harmonious family of products that feel unified, cohesive, and unmistakably D’Olive.
D’Olive: A Packaging System Built on Clarity, Craft, and Community
But transparency alone isn’t enough; the packaging also needs to convey the sensory richness of the oil itself. To achieve this, D’Olive introduced a taste‑intensity segmentation that brings the sensory experience to the forefront. Bold colour accents and clean labelling transform something as subjective as “flavour” into an intuitive, easy‑to‑navigate system. It’s rare to see olive oil packaging that speaks to emotion and precision equally.
“There is a common myth linking the colour of olive oil to its quality. We challenged it through the idea of “gustul viu”/ “vivid taste” and a colour palette that reflects life in Greece as it truly is.”
Ultimately, D’Olive’s packaging is more than a container. It is a declaration. It stands as proof that when a brand chooses to hide nothing, it gains everything: trust, connection, and a place at the table.
Explore the full rebranding portfolio here.
