Browsing: Branding

Poor Genrich Altshuller was an inventive genius, engineer, scientist, journalist, and author. Yet he was jailed in a Soviet gulag…

Recently, Bloomberg ran an article about Dr. Bronner’s. If you are unfamiliar, Br. Bronner’s Wikipedia page states: “Dr. Bronner’s Magic Soaps is…

So I was contacted by a young brand strategist this week, asking whether he could ask me a some questions…

Trust and confidence are closely linked and are at the base of consumer willingness to believe brand performance promises and…

0 0 A much-loved photo editing tool is now accessible on iPhones, bringing powerful editing capabilities to mobile users. Adobe…

Uncertainty around US economic policy is near record highs. As measured by the Federal Reserve, the index of uncertainty reached…

0 0 This feature offers a personalised hearing profile through an integrated test. Apple has introduced a significant software update…

A couple of years ago, it was really clear that drivers who needed rental cars did not want to drive…

0 0 Renault has launched UN.patent, sharing its EV safety tech with the world. Starting with “Fireman Access,” a device that…

0 0 Skechers has expanded its sports partnerships by signing Isco Alarcón, the prominent Real Betis Balompié player. Joining the…