Browsing: Branding

0 0 Portica has officially launched its standalone label for curated outdoor spaces, ranging from vibrant commercial projects to luxury…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

0 0 Sustainability remains central to the L’OCCITANE Group’s philosophy on beauty, guiding every stage of its product development, from…

As a CMO or Marketing Director, you’ll know that companies tend to get more complicated as they grow. You may…

WK Kellogg – inventor of cereal – is being bought by Italian candy maker Ferrero for the soggy-sounding price of…

Apparel resale is a robust category centered on the ability to sell and buy pre-worn clothing that is in good…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

Years of reorganizations, restructuring, buying and selling assets, and accumulating enormous debt have finally led to the downfall of one…

Whatever the FTC and other governing bodies think, there is—and will always be—an ongoing battle for business leadership: a drive…

What can brands learn from Listerine? The brand dominates the mouthwash category that it created decades ago, largely because it…