Browsing: Branding

You may not know Vesta Stoudt, but you definitely know what she invented—duct tape. Her story holds a lesson for…

0 0 Choupette, the internet’s most celebrated feline, steps into an unexpected spotlight as the face of Hublot—a brand known…

The latest acquisition news is that 3G Capital is buying Skechers, the footwear brand. Reuters indicates that the deal stands…

0 0 Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…

0 0 At Google I/O 2025, the tech world was abuzz with excitement as Google, the industry giant, unveiled its…

I’ve been spending many, many years working with various sized brands – from huge multi-nationals to smaller scale ups. But…

0 0 Fashion brands are increasingly collaborating with technology firms to introduce the Digital Product Passport (DPP), a tool designed…

The 2025 CMO Survey, conducted annually by  Deloitte, The Fuqua School at Duke University, and the American Marketing Association, was…

0 0 Baidu is reportedly preparing to launch its inaugural driverless taxi service in Europe, expanding its autonomous mobility ambitions.…