Browsing: Branding

0 0 Alibaba has launched a new AI model, claiming it surpasses the capabilities of the widely recognised DeepSeek model.…

For decades, marketers have embraced the concept of a “consideration set”—a supposedly stable group of brands that consumers weigh before…

0 0 The Bulova Snorkel collection draws inspiration from the ocean’s depths and the recent success of the MoonSwatch. Bulova…

Harvard marketing guru Ted Levitt made his mark with a number of pithy ideas about the role of marketing and…

0 0 Adidas and Satou Sabally have joined forces in a new partnership that will see the WNBA star represent…

B2B and B2C brands are often assumed to be very different. One big assumption is that B2C brands are bought…

0 0 Hindustan Unilever Limited (HUL) has acquired the premium actives-led beauty brand Minimalist. This marks a significant step in…

Innovation in fast food is often measured by the sizzle of a new product launch or the sleekness of a…

0 0 A wave of Lunar New Year 2025 capsule launches is sweeping across the global luxury landscape. As the…

It’s time for a new brand-building system to meet the shifting needs of today’s consumers. One that acknowledges that: Consumers…