Browsing: Branding

0 0 Acure has unveiled a brand refresh that reinforces its commitment to proven formulas, high-quality ingredients, and accessible price…

There’s a familiar kind of panic that happens when a new technology arrives—one that feels like it threatens something uniquely…

In 2000, political scientist Robert Putnam lamented the growing social isolation and loss of social capital in American society. In…

Let’s consider the importance of insights for brands. In a world of continuous advancements in AI with its ability for…

0 0 YSL Beauty has introduced a global campaign, “Don’t Call It Love,” as part of its Abuse Is Not…

Creating, promising and delivering value is a marketing imperative. Every brand should aim to be the best value for its…

Marketing leaders often focus on creative execution as the key to advertising success. But the most effective campaigns don’t start…

Once there was a really fun, spirited airline that flew out of Dallas, Texas. This airline positioned itself as “The…

I haven’t devoted much space to AI-related stories due mostly to the vast overload of perspectives already in the public…

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing.…