Browsing: Branding

0 0 Jacquemus Redefines Runway Photography with All-iPhone Show In a groundbreaking move, Jacquemus has announced a partnership with Apple.…

Why would a brand give up on a winning brand promise? Why not contemporize that winning brand promise? Why decide…

0 0 A new partnership between Authentic Brands Group and Sports Casuals International will significantly boost Reebok’s golf category. This…

According to Wikipedia and taken from a variety of business books and articles, “A challenger brand is a brand in…

0 0 Louis Vuitton has released its SS25 campaign, featuring house ambassadors Saoirse Ronan (making her debut for the brand)…

I believe a good life is like a good sentence – we craft it in the active voice, not the…

0 0 Primark launches its largest-ever performance collection, offering a comprehensive range for men, women, and children. Designed for optimal…

I’ve been going to meetings, with both B2C and B2B clients, for over 25 years now. Many things have changed…

0 0 Expanding its product range, Casetify enters the travel market with a fully customisable, made-to-order luggage line, initially available…

Everyone knows what a brand is, and few consumers do not have a few favorite brands for which they will…