Browsing: Branding

In 2018, Harvard Business Review included an article on its website titled, “ When It’s Smart to Copy Your Competitor’s…

0 0 A legacy brand known for Root Beer made fresh on-site and other all-American classics identifies Milwaukee and Madison, Wis., as prime…

According to the European Institute for Gender Equality (2020), Italy has the lowest score in the EU gender equality index…

What trails consumer decisions like an ever-present shadow and has profound influence on the path to purchase? Fear and risk…

0 0 Lululemon, the Canadian activewear brand, has teamed up with Disney to release a limited-edition collection inspired by their…

Thousands of animals are betrayed by their owners who decide to get rid of their pets in one of the…

Trust is an important ingredient in our daily lives. We trust the advice of total strangers online when making decisions…

0 0 Amcor, a global leader in developing and producing responsible packaging solutions, has achieved a significant milestone. The company…

Linus Klumpner, Director of the Mozart Museums in Salzburg, concludes: “The video remix developed for the current Magnum campaign is…

It’s no easy feat to build a healthy brand that stands the test of time while continuing to advance category…