Steve Madden Unveils Rose Goldie: A Statement in Scent

Steve Madden has unveiled Rose Goldie Eau de Parfum, a new floral-ambery fragrance that captures the spirit of modern glamour and confident self-expression.

According to the brand, Rose Goldie invites wearers to embrace their most glamorous selves – radiant, empowered, and ready to celebrate life in full colour.  The scent is a follow-up to the original Goldie fragrance, designed to align with today’s fragrance trends and cater to the modern, trend-setting Gen Z and millennial consumers.

Rose Goldie opens with sparkling Italian bergamot, neroli, and red currant, leading into a luminous floral heart of tuberose, gardenia, and pink peony. The scent dries down to a warm, addictive base of amber, white moss, and sugared musks, creating a bold, feminine trail that’s both modern and memorable.

Crafted for the Modern Muse

“For the second iteration of Goldie, my vision was to infuse a sparkling rose hue into the fragrance,” said Christine Hassan, perfumer at Givaudan. “To achieve this effect, I crafted a blend of vibrant bergamot, luscious red currant, and delicate pink peony. This radiant core is layered over a luxurious floral bouquet and grounded in warm amber and sugared musks, creating a modern addiction. A true pink heart of gold.”

The fragrance is housed in Steve Madden’s signature heart-shaped bottle, finished with high-shine rose gold detailing. Paired with a matte white outer carton and custom rose gold foil embellishments, the packaging offers a fashion-forward take on a feminine edge.

Steve Madden, the Founder and Creative & Design Chief of the brand, said, “Goldie’s name means a lot to me, and with Rose Goldie, we’ve taken that sweet, feminine spirit and added a little edge.”

“Rose Goldie was created for the girl who lights up every room,” said Lori Singer, President of Parlux Ltd. “It’s bold, glamorous, and easy to wear – designed for beauty lovers who want a fragrance that feels like an extension of their style.”

Known for its bold style and trend-driven design, Steve Madden has unveiled a bold new fragrance, Rose Goldie Eau de Parfum. This exciting new scent is now available at Steve Madden stores, SteveMadden.com, Amazon, Macys.com, and select national retailers, making it easily accessible to fragrance enthusiasts and fashion consumers alike.

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